Rules of Acquisition
The first Rules of Acquisition, codifying Ferengi culture for millennia to follow, were written by Grand Nagus Gint.[24] Ferengi children were expected to memorize all 285 rules of acquisition on command,[1] though females were forbidden to do so[7] prior to Grand Nagus Zek‘s reforms of the 2370s.[33]
1. Once you have their money, you never give it back.[1]
3. Never spend more for an acquisition than you have to.[13]
6. Never allow family to stand in the way of opportunity.[1]
7. Keep your ears open.[3]
8. Small print leads to large risk.[21]
9. Opportunity plus instinct equals profit.[2]
10. Greed is eternal.[20]
13. Anything worth doing is worth doing for money.[21]
16. A deal is a deal…[6] until a better one comes along.[21]
17. A contract is a contract is a contract. But only between Ferengi.[24]
18. A Ferengi without profit is no Ferengi at all.[18]
19. Satisfaction is not guaranteed.[21]
21. Never place friendship above profit.[7]
22. A wise man can hear profit in the wind.[7]
27. There’s nothing more dangerous than an honest businessman.[21]
31. Never make fun of a Ferengi’s mother…[5] insult something he cares about instead.[21]
33. It never hurts to suck up to the boss.[7]
34. War is good for business.[19]
35. Peace is good for business.[19]
40. She can touch your lobes, but never your latinum.[21]
41. Profit is its own reward.[21]
44. Never confuse wisdom with luck.[21]
47. Don’t trust a man wearing a better suit than your own.[9]
48. The bigger the smile, the sharper the knife.[7]
52. Never ask when you can take.[21]
57. Good customers are rare as latinum. Treasure them.[10]
58. There is no substitute for success.[21]
59. Free advice is seldom cheap.[7]
60. Keep your lies consistent.[21]
62. The riskier the road, the greater the profit.[7]
65. Win or lose, there’s always Huyperian beetle snuff.[21]
75. Home is where the heart is… but the stars are made of latinum.[16]
76. Every once in a while, declare peace. It confuses the hell out of your enemies![4]
79. Beware of the Vulcan greed for knowledge.[21]
82. The flimsier the product, the higher the price.[21]
85. Never let the competition know what you’re thinking.[21]
89. Ask not what your profits can do for you, but what you can do for your profits.[21]
94. Females and finances don’t mix.[21, 29]
95. Expand or die.[25]
97. Enough… is never enough.[21]
98. Every man has his price.[28]
99. Trust is the biggest liability of all.[21]
102. Nature decays, but latinum lasts forever.[15]
103. Sleep can interfere with… (ending unknown)[7]
104. Faith moves mountains… of inventory.[21]
106. There is no honor in poverty.[21]
109. Dignity and an empty sack is worth the sack.[9]
111. Treat people in your debt like family… exploit them.[17, 26]
112. Never have sex with the boss’s sister.[12]
113. Always have sex with the boss.[21]
117. You can’t free a fish from water.[21] (See also: Rule 217)
121. Everything is for sale, even friendship.[21]
123. Even a blind man can recognize the glow of latinum.[21]
125. You can’t make a deal if you’re dead.[31]
139. Wives serve, brothers inherit.[8]
141. Only fools pay retail.[21]
144. There’s nothing wrong with charity… as long as it ends up in your pocket.[21]
162. Even in the worst times, someone turns a profit.[21]
177. Know your enemies… but do business with them always.[21]
181. Not even dishonesty can tarnish the shine of profit.[21]
189. Let others keep their reputation. You keep their money.[21]
190. Hear all, trust nothing.[27]
192. Never cheat a Klingon… unless you’re sure you can get away with it.[21]
194. It’s always good business to know about your customers before they walk in your door.[11]
202. The justification for profit is profit.[21]
203. New customers are like razor-toothed gree-worms. They can be succulent, but sometimes they bite back.[22]
211. Employees are the rungs on the ladder of success. Don’t hesitate to step on them.[23]
214. Never begin a business negotiation on an empty stomach.[13]
217. You can’t free a fish from water.[17] (See also: Rule 117)
218. Always know what you’re buying.[21]
223. Beware the man who doesn’t make time for oo-mox.[21]
229. Latinum lasts longer than lust.[21]
236. You can’t buy fate.[21]
239. Never be afraid to mislabel a product.[24]
242. More is good… all is better.[21]
255. A wife is a luxury… a smart accountant a necessity.[21]
261. A wealthy man can afford anything except a conscience.[21]
263. Never allow doubt to tarnish your lust for latinum.[23]
266. When in doubt, lie.[21]
284. Deep down everyone’s a Ferengi.[21]
285. No good deed ever goes unpunished.[14, 30]
Unk. Exploitation begins at home.[32]
References
- 1. “The Nagus.” Star Trek: Deep Space Nine, Episode 411. Television. 22 March 1993.
- 2. “The Storyteller .” Star Trek: Deep Space Nine, Episode 414. Television. 3 May 1993.
- 3. “In the Hands of the Prophets.” Star Trek: Deep Space Nine, Episode 420. Television. 21 June 1993.
- 4. “The Homecoming.” Star Trek: Deep Space Nine, Episode 421. Television. 27 September 1993.
- 5. “The Siege.” Star Trek: Deep Space Nine, Episode 423. Television. 11 October 1993.
- 6. “Melora.” Star Trek: Deep Space Nine, Episode 426. Television. 1 November 1993.
- 7. “Rules of Acquisition.” Star Trek: Deep Space Nine, Episode 427. Television. 8 November 1993.
- 8. “Necessary Evil.” Star Trek: Deep Space Nine, Episode 428. Television. 15 November 1993.
- 9. “Rivals.” Star Trek: Deep Space Nine, Episode 431. Television. 3 January 1994.
- 10. “Armageddon Game.” Star Trek: Deep Space Nine, Episode 433. Television. 31 January 1994.
- 11. “Whispers.” Star Trek: Deep Space Nine, Episode 434. Television. 7 February 1994.
- 12. “Playing God.” Star Trek: Deep Space Nine, Episode 437. Television. 28 February 1994.
- 13. “The Maquis, Part I.” Star Trek: Deep Space Nine, Episode 440. Television. 25 April 1994.
- 14. “The Collaborator.” Star Trek: Deep Space Nine, Episode 444. Television. 23 May 1994.
- 15. “The Jem’Hadar.” Star Trek: Deep Space Nine, Episode 446. Television. 13 June 1994.
- 16. “Civil Defense.” Star Trek: Deep Space Nine, Episode 453. Television. 7 November 1994.
- 17. “Past Tense, Part I.” Star Trek: Deep Space Nine, Episode 457. Television. 2 January 1995.
- 18. “Heart of Stone.” Star Trek: Deep Space Nine, Episode 460. Television. 6 February 1995.
- 19. “Destiny.” Star Trek: Deep Space Nine, Episode 461. Television. 13 February 1995.
- 20. “Prophet Motive.” Star Trek: Deep Space Nine, Episode 462. Television. 20 February 1995.
- 21. “The Ferengi Rules of Acquisition.” Star Trek: Deep Space Nine. Book. July 1995.
- 22. “Little Green Men.” Star Trek: Deep Space Nine, Episode 480. Television. 6 November 1995.
- 23. “Bar Association.” Star Trek: Deep Space Nine, Episode 488. Television. 19 February 1996.
- 24. “Body Parts.” Star Trek: Deep Space Nine, Episode 497. Television. 10 June 1996.
- 25. “False Profits.” Star Trek: Voyager, Episode 144. Television. 2 October 1996.
- 26. “The Darkness and the Light.” Star Trek: Deep Space Nine, Episode 509. Television. 6 January 1997.
- 27. “Call to Arms.” Star Trek: Deep Space Nine, Episode 524. Television. 16 June 1997.
- 28. “In the Pale Moonlight.” Star Trek: Deep Space Nine, Episode 543. Television. 13 April 1998.
- 29. “Profit and Lace.” Star Trek: Deep Space Nine, Episode 547. Television. 11 May 1998.
- 30. “The Sound of Her Voice.” Star Trek: Deep Space Nine, Episode 549. Television. 8 June 1998.
- 31. “The Siege of AR-558.” Star Trek: Deep Space Nine, Episode 558. Television. 16 November 1998.
- 32. TBD. Star Trek: Deep Space Nine, Episode TBD. Television.
- 33. TBD. Star Trek: Deep Space Nine, Episode TBD. Television.
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